What started as a twinkle in the eye of Salt Lake City turned into 2-500-seat, state-of-the-art, star-filled theater. The new Eccles Theater opened its doors to the public in October to resounding fanfare, but before the curtain rose our team spent four years helping the public define the theater’s vision, developing and launching the brand, and building excitement and public approval for a new venue that is now considered a arts and entertainment jewel in the Intermountain West.