Brian J. Wilkinson

Brian understands that if you want to send a message straight to its target, you must first take careful aim. Therefore, each communications strategy he develops is backed by thorough research and strong attention to detail. This philosophy, as well as excellent writing skills, honed through his experience as a journalist and public relations professional, is put into practice to achieve positive long-term communications results for clients.

With 20 years as a communications professional, Brian’s expertise focuses on reputation management, message development and research and planning. What’s more, he understands precisely how, when and why to use the tools needed to drive home the message, whether they be media relations, community relations or advertising, to name just a few.

Brian serves as a communications researcher, planner and strategist for a wide variety of clients served by Wilkinson Ferrari & Co.. These include the Utah Department of Transportation, Utah School and Institutional Trust Lands Administration, Kennecott Development Company, Washington State Department of Transportation, Minnesota Department of Transportation and the Institute for State Studies.

Brian co-founded Wilkinson Ferrari & Co. Public Relations in 1993 with Lindsey Ferrari, a firm that was named one of Utah’s 100 fastest-growing companies in 1998, 1999 and 2001 and which has been a perennial winner of multiple public relations awards.

Previously, Brian was an independent communications consultant and held a variety of public relations positions in the private sector and local government. He began his career as staff writer for The Salt Lake Tribune, covering government issues.

Brian graduated from the University of Utah with a bachelor of arts degree in communication. He also completed the Rocky Mountain Program for elected and appointed government managers, sponsored by the University of Colorado at Denver's Center for the Improvement of Public Management. Brian is accredited by the Public Relations Society of America and served as 1999 president of PRSA's Greater Salt Lake Chapter. He is also a former chair of the Salt Lake City Arts Council board and U.S. membership vice president of IPREX, a partnership of more than 50 independently owned public relations firms around the world.