The Utah Department of Transportation (UDOT) was embarking on one of the largest highway projects in the United States: the complete demolition and rebuilding of the primary north-south artery through the Salt Lake Valley. Those affected were going to need the best information possible delivered to them in the most convenient manner.

The I-15 Reconstruction Public Information Team was created. WF&Co. established a unique working relationship by placing three full-time staff members at the hub of the I-15 project for four years. Public information areas focused on media relations, local government and business relations and community relations. Working closely with the PI team from Wastach Constructors, the two teams communicated three critical types of messages to stakeholders throughout the project: vision, progress and coping. Daily updates were generated to the media, with radio tags, TV and print advertising supplementing these efforts. Additionally, campaigns were designed to inform motorists about freeway alternatives. Interchange re-openings were observed with special events. Initial communication efforts to businesses and local government officials were established and remained in place throughout the life of the project. With the project coming to a close, public approval rating of UDOT shifted from 68% at the beginning of the project to 75% six months prior to completion.