Whitney Cripe / 9 May, 2014

This year one of our clients, Daybreak, Utah’s premier master-planned, lake-lovin’ community will host the 2014 Goldilocks bike race. The race proceeds help women who have lost their hair through cancer treatments, to get a new set of ‘locks’ (even if they aren’t golden). Through Pantene’s Beautiful Lengths Program, all participants are also encouraged to grow 8 inches of hair to donate at the event. In addition, thousands of dollars will be donated to help buy wigs for women in immediate need, right here in our community. To add to this great event, the WF&Co. team developed a special Instagram-driven contest that allows race participants, their supporters and others to visit the showcase homes in Daybreak’s new Lake Village area. Those who visit and post on Instagram when they find a home they feel is #justright for them, will be rewarded with a meal far greater than porridge. Click here to learn more about how the race, social media and a fun fable come together to support a great client partnership and a terrific cause.